Online Communication for NGOs and Non-Profit Organisations

Si vous souhaitez lire l'information en français, cliquez ici!
Wens je deze informatie in het Nederlands te lezen, klik hier!

NGO-s and Non-Profit Organisations usually rely on support from individual volunteers to operate independently. Online communication is one of the most efficient and popular ways to reach their supporters, and nowadays a wide range of channels are available: websites, blogs, social media, forums, collaboration platforms, etc.
 
In order to maximise effectiveness and minimise costs, collaboration and community initiatives like open source software development and translation crowdsourcing are gratefully applied – after all, budgets are invariably under pressure, especially in the non-profit sector.
 
CrossLang, dotProjects and Acquia kindly invite you to their upcoming joint seminar presenting case studies from several NGO-s deploying open source and translation crowdsourcing technology to support their multilingual online communication strategy.

Venue

Tuesday, 20 November 2012

08:30 - 13:30

Bozar
Ravensteinstraat 23 / Rue Ravenstein 23
1000 Brussel / 1000 Bruxelles

Free entrance!

Click here for information on how to get there.

Si vous souhaitez lire l'information en français, cliquez ici!
Wens je deze informatie in het Nederlands te lezen, klik hier!

On 20 November 2012, CrossLang, dotProjects and Acquia jointly organised a seminar presenting case studies from several NGO-s deploying open source and translation crowdsourcing technology to support their multilingual online communication strategy.

The event, held at the Bozar in Brussels, was a success with over 40 NGO-s and non-profit organisations represented.

 

Presentation: 
Translation Crowdsourcing by Nathalie De Sutter
After a brief introduction of the concept focusing on benefits and pitfalls, Nathalie will show how language technology can be integrated with Content Management Systems to facilitate translation crowdsourcing for multilingual websites.
An open source CMS for Médecins Sans Frontières (MSF) by Erwin van 't Land
Over the next three years, most of the 30 local MSF websites will migrate to a centralised Content Management platform. Erwin Van t'Landt, International Communications Director, explains the strategy behind their conscious choice for the popular open source technology Drupal. In this unique case study he will also reveal some important aspects of MSF's international online communication strategy.
The four freedoms of open source by Jeffrey A. McGuire
This presentation discusses the real value offered by the open source model – and a successful project like Drupal – and how to pitch it or believe in it without sounding like a software hippie. The "Four Freedoms" that define open source software also define real value: innovation, cost-savings, and risk mitigation – all important reasons to use open source solutions that go beyond the price tag.
2012-11-20
08:30 to 13:30
Programme: 
08:30 - 09:30
Coffee and registration
09:30 - 09:45
Welcome and introduction
Luc Meertens - Managing Director, CrossLang
09:45 - 10:30
Translation Crowdsourcing
Nathalie De Sutter - Sales Director, CrossLang

Translations are mostly produced by experienced, trained professional translators. This project approach works very well for traditional content, managed by dedicated localisation departments. However, dynamic content with very short life cycles, unpredictable volumes and small budgets demand a different approach.

Non-profits and non-governmental organisations are becoming more aware of the value of web-based crowdsourcing, as it allows them to rely on active communities that are eager to contribute. Community translation and crowdsourcing are becoming increasingly popular.

After a brief introduction of the concept focusing on benefits and pitfalls, Nathalie will show how language technology can be integrated with Content Management Systems to facilitate translation crowdsourcing for multilingual websites.

10:30 - 11:15
An open source CMS for Médecins Sans Frontières (Doctors Without Borders)
Erwin van 't Land – International Communications Director, MSF

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international medical humanitarian organisation that provides independent, impartial assistance in more than 60 countries to people whose survival is threatened. On any given day, more than 27,000 committed individuals representing dozens of nationalities can be found providing assistance to people caught in crises around the world. MSF field staff is supported by colleagues in 19 offices around the world.

Over the next three years, most of the 30 local websites will migrate to a centralised Content Management platform. MSF's International Communications Director, Erwin Van t'Landt, explains the strategy behind their conscious choice for the popular open source technology Drupal. He has spent two years setting the stage for the migration project by convincing of local staff of the value of a single, shared open source CMS. In this unique case study he will also reveal some important aspects of MSF's international online communication strategy.
 

11:15 - 11:30
Break
11:30 - 12:15
The four freedoms of open source
Jeffrey A. McGuire - Manager of Community Affairs, Acquia

Learn about the real value offered by the open source model – and a successful project like Drupal – and how to pitch it or believe in it without sounding like a software hippie.

The bottom line always counts, especially today. No one should be wasting money. When businesses waste money, they don't survive. When governments or non-profits waste money, the consequences are even worse and more far-reaching. Using open source solutions like Drupal can save you money. Good start, but there is much more...

The "Four Freedoms" that define open source software also define real value: innovation, cost-savings, and risk mitigation – all important reasons to use open source solutions that go beyond the price tag. If you understand the true value of open source software and how they have been applied in an overwhelmingly successful project like Drupal, you can bring your organisation real benefits and add real value.

Let's think open source (let's think Drupal!), be its champions and explain it to our colleagues, bosses, friends, and decision makers. You will learn what you need to know, whether you are trying to convince your political representative, local school or marketing department.

12:15 - 13:30
Lunch
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